Thailand targets 3 trillion baht tourism revenue in 2023 with sustainability focus

The Tourism Authority of Thailand (TAT) is optimistic that the country’s tourism trade will obtain a revenue of three trillion baht in 2023, equal to the revenue generated in 2019. Tanes Petsuwan, TAT’s deputy governor for Asia and the South Pacific, revealed that the agency is growing new promotional methods for the subsequent fiscal 12 months and anticipates finalising its proposal for the brand new government within the coming month.
Surge of those methods is to promote high-value tourism, significant journey experiences, and sustainability. Tanes assured that the delay in forming a authorities would not impact the promotional plans for the fourth quarter, despite fiscal 2024 starting in October. He explained that TAT had anticipated the delay and had already began promotional work utilizing the current year’s budget.
Tanes stated…
“The TAT is concentrating on three trillion baht in revenue from the tourism industry subsequent yr, with 2 trillion from the worldwide market and 1 trillion from the home market. Privy anticipate the variety of flights to return to normal next 12 months.”
He added that TAT just isn’t involved about the Move Forward Party’s proposal to introduce zero-based budgeting for the following fiscal yr. During the pandemic, the agency adapted to working with a decreased budget of 2.9 billion baht, down from 5.6-6 billion baht earlier than the disaster.
With overseas arrivals reaching nearly 11 million within the first five months of 2023, Tanes believes that Thailand is on target to welcome a minimum of 25 million guests this yr, producing 2.38 trillion baht in income. The short-haul market is anticipated to be a major contributor, accounting for 70% of frequency and 62% of revenue.
Tanes said…
“The restoration price of worldwide flights was 70% and should improve through the cool season,”
He highlighted that the main short-haul markets of Malaysia and China have already offered over one million vacationers this year, with the potential to extend to 5-6 million for each nation. Additionally, Thailand has acquired about 3 million travellers from Europe, the Middle East, and Africa, reaching 50% of its goal of 6 million for 2023..